Hello, I am

Here you can read all about my work for SD Worx.

An inbound marketing setup to nurture HR professionals towards a meaningful partnership with SD Worx

Project scope

How do you get HR managers to consider your brand and generate leads for your HR service company? You create a classic advertising campaign, and power it up with an inbound marketing platform.

My role

Budget & planning
Project management
UX design

How do you create top-of-mind awareness while getting new leads?

SD Worx found out that top-of-mind awareness with clients and prospects was slipping. They wanted to position themselves as a proactive HR service company that does so much more than payroll administration. There were two goals. One: increase brand consideration with clients and prospects. Two: create fresh leads for their payroll administration and develop a new product for large companies: flex income plan.

You launch a classic but inspiring campaign...

We approached the target group - HR managers - with a classic campaign called “If only I had known.” We communicated HR situations they can relate to, and more importantly, they want to avoid. Through radio, print ads, social media such as Twitter, Facebook and LinkedIn. At the same time, we set up a huge blog.

...and mix it with clever inbound marketing

This huge Hubspot blog contained a lot of advice and tricks: 50 articles, infographics, tests, white papers on different topics for every target group. It really showed that SD Worx can meet the different HR challenges of the different target groups: HR managers for small and large companies.

The website, and follow up communications

Got a lead? Make them sales ready.

Through a score model we mapped the click behaviour of the blog visitors. Then, we send an e-mail to identified leads that was tailored to their behaviour and profile. Until they were as sales ready.


It's a team effort

Wouter Van Den Herrewegen, Franky Willekens
Account handling
Elke De Witte
Henny Van Gerwen, Christoph Vanheygen
Graphic design
Eric Leurquin, Vincent De Boeck